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Segments by behavior

Describe who you want to reach in one sentence

People who bought 2 or more times, who have been away for 90 days. See the count right away and let the segment stay up to date, without spreadsheets.

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Viewed a sold-out productSegment · stays up to date

Who belongs

Viewed a sold-out product in the last 30 days

35 customers in the segment

  • Emily CarterJust joined
  • Olivia BennettIn the segment
  • Priya ShahIn the segment
Example
  • See the count with every phrase
  • Your segment stays up to date
  • Purchases and behavior together

A segment is a sentence, not a list

Choose who belongs once. From then on, the segment follows what each customer does.

  1. Say who, in one sentence

    Choose a ready-made phrase, such as “Viewed a sold-out product”, or combine purchase and behavior conditions.

  2. See the count right away

    Before saving, see how many customers match, who they are and how much they have bought.

  3. From then on, the segment stays up to date

    The segment saves the sentence, not the list. People join when they match and leave when they no longer do.

A week in the “Viewed a sold-out product” segment

Example

In this example, every visit happened after cookie consent.

  1. Monday34customers

    You create the segment

    The phrase is “viewed a sold-out product in the last 30 days”.

  2. Tuesday35customers

    Emily Carter

    Joined: viewed the sold-out trousers and entered an email at checkout.

  3. Thursday36customers

    Jordan Brooks

    Joined: viewed the sold-out sneakers after logging into the store.

  4. Saturday35customers

    Olivia Bennett

    Left: the visit to the sold-out product was more than 30 days ago.

The campaign uses the segment’s members at send time, respecting consent for that channel.

New segment
Example
By purchases
By what they did in your store

Try the filters. Watch your segment update.

Viewed a sold-out product

Up to date
35

customers in this segment

$7,848.00

In purchases · last 12 months

Customer
Orders
Last purchase
12-month purchases
Emily CarterJust joined
0
Not yet
$0.00
No purchases yet
Olivia Bennett
3
119 days ago
$336.00
3 orders · 119 days ago
Priya Shah
3
32 days ago
$288.00
3 orders · 32 days ago

Showing 3 of 35 customers

In your store, this segment stays up to date automatically.

First-party pixel

People who only browsed can join too

Your store’s pixel records what someone views and adds to their cart. Once they identify themselves, those visits can join their profile and become segment conditions.

  • Captures activity only after the visitor accepts cookies.
  • Identifies people only through an email or phone number at checkout or store login.
  • Keeps visits in the browser for 30 days until identification.
  • Identification does not authorize marketing: every send follows consent for that channel.
See how the pixel works

Where the behavior comes from

Example
Emily CarterAustin · from the checkout email

  1. Arrived and accepted the store’s cookies

    6 days ago

  2. Viewed a sold-out product

    6 days ago

    Tailored trousers$84.00Sold out

  3. Came back and added another product to the cart

    Today

    Linen camp shirt$68.00

  4. Entered an email at checkout

    Today

    Emailemily.carter@example.com

  5. Became Emily Carter

    Today

    The visit from 6 days ago is added to the profile.

  6. Joined the segment

    Today

    Viewed a sold-out product: now 35 customers.

Your store’s own tracking, with no third-party pixel, and only after the shopper accepts your store’s cookies. What someone views before they identify stays in their browser for 30 days and joins their profile once they do.

Fictional customers and illustrative amounts.

Emily Carter joined the segment. It now has 35 customers.

Ready-made RFM segments

RFM looks at when each customer bought, how often and how much they spent. Your account includes 11 segments, rebuilt every day.

  • Champions
  • Loyal customers
  • Potential loyalists
  • New customers
  • Promising
  • Need attention
  • About to sleep
  • At risk
  • Can't lose
  • Hibernating
  • Recently lost

Use the segment wherever you need it

For WhatsApp, “Up to” is an estimated ceiling, excluding taxes, in the account currency. An estimate is not always available.

Questions about segments by behavior

Does the segment really update itself?
Yes. A segment saves the sentence, not the list: people join when they match and leave when they no longer do. Campaigns use the members at send time and respect consent for that channel.
Can I combine phrases?
Yes. Conditions add up: someone who bought 2 or more times and has been away for 90 days must meet both. To reach two segments at once, select both in the campaign.
How does the pixel get into my store?
Through Vertia’s integration with your store platform. Capture requires cookie consent; identification uses an email or phone number at checkout or login. Marketing consent remains separate for each channel.

Connect your store today

Start from what's ready and fine-tune at your pace.

Start free trialSee pricing

14‑day free trial on Shopify and a 30‑day money‑back guarantee.