WhatsApp campaigns

Give customers a reason to come back

Choose your groups, prepare the message and check who can receive it before scheduling your campaign.

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Example

Product photo: Linen camp shirt — The message on the customer's WhatsApp

Official WhatsApp
Consent for this channel
Review before sending

Audience, message and review, in one place

Explore the campaign steps. Review who receives it, who waits, who is excluded, the schedule and the cost estimate.

Example

This is an interactive example. Scheduling here does not send any messages.

CampaignsLaunch · Linen camp shirt

Who it goes to

Customer groupsChoose the groups that receive it and the ones left out.

Include groups

ChampionsLoyal customers

Exclude groups

No groups excluded

Who receives it

1,240 customers in the audience right now; 164 can receive WhatsApp marketing.

1,076 won't receive it: 45 without WhatsApp marketing consent and 1,031 with US numbers, where Meta doesn't deliver WhatsApp marketing.The audience locks at send time: anyone who joins the groups before then also receives it.

WhatsApp template

weekly_new_arrivalMarketingApprovedEnglish (US)

A campaign only takes a marketing template approved in your Meta account. The product is already linked.

Check before sending4 of 4 ready

Audience

Champions and Loyal customers

Message

weekly_new_arrival · marketing · approved

From

Juniper Supply Co. · the store's number, in your Meta account

When

Scheduled for Tue, Oct 20, 10:00 AMIn the store's time zone: Eastern Daylight Time (GMT-04:00).

Window and clock

Sends every day, from 08:00 AM to 08:00 PM, in customer time (no country in the address: store time, Eastern Daylight Time).

Who receives it

164 customers receive this campaign, out of 1,240 in the audience.132 go out at the scheduled time.14 wait and go out later: they got a WhatsApp marketing message less than 24 h ago. It protects your Meta limit: they go out once 24 h have passed.18 outside the window: they go out when the window opens in each customer’s time.1,076 never receive it: 45 without WhatsApp marketing consent and 1,031 with US numbers, where Meta doesn't deliver WhatsApp marketing.

Cost on Meta

Up to $4.10Example164 messages × $0.025, Meta's marketing rate for North America (Canadian numbers).It's what Meta charges if the 164 messages are delivered. Undelivered messages aren't charged. Prices from Meta's rate card of October 1, 2026. Before taxes. Meta's invoice may include local taxes. The amount is in your Meta account's currency. With today's audience: it locks at send time.

All set

Official WhatsApp, with a cost estimate before sending

“Up to” is an estimated ceiling, excluding taxes, in your WhatsApp account’s billing currency at Meta. No currency conversion. An estimate is not always available; the review explains why.

More than 30 templates to start with

Choose a WhatsApp template, adapt your store’s message and check Meta’s approval before sending. Every message offers a way to stop receiving marketing.

Choose a time and see which sending rules apply

The scheduled date uses your store’s time zone. The review also shows the sending window and clock: the customer’s when known, or the store’s. People waiting for the window or the interval between messages are sent to later.

Questions about whatsapp campaigns

Is the amount in the review what I will pay?: It is an estimated ceiling based on messages that can be delivered, at Meta’s rates, excluding taxes and in your WhatsApp account’s currency. Meta charges for deliveries; its invoice is the reference. The audience of a scheduled campaign is finalized at send time.
What if there is no estimate?: The review explains why, such as a failure to read the account currency or a missing applicable rate table. Missing information never becomes a zero cost. The absence of an estimate alone does not block sending.
Can I message someone who left a phone number at checkout?: Only if that person opted in to WhatsApp. A phone number alone and email consent do not authorize a send. The same rule applies to checkout reminders; people who opted out do not receive them.
Are Meta’s charges included in the subscription?: No. Meta’s message charges are separate from your Vertia subscription. The estimate helps you review your campaign before sending.

Connect your store today

Start from what's ready and fine-tune at your pace.